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By James Duncan
Social media marketing is hot right now, and for good reason. Businesses that utilize it are seeing significant benefit in terms of brand awareness. Along with Facebook, advertising with Twitter has risen meteorically over the last year.
You almost certainly already know tweeting entails writing a message to your "followers" or subscribers in 140 characters or less (inclusive of spaces), but check out these amazing details describing Twitter's growth:
A study from Twitter app Twopcharts, (not a Twitter organization), showed a stunning 465 million Twitter accounts in 2012 with 500 million expected sometime in 2012. Further, as reported at thenextweb.com, in September 2011 Twitter announced that the quantity of active Twitter users was 100 million per month. Also, Twitter.com was visited by over 400 million special monthly guests. With that sort of reach, no organization can afford to miss out on using this tool in their marketing and PR.
Here are a few simple guidelines to help you execute a successful Twitter marketing campaign:
Tip 1
Just launching a Twitter account or want far more followers? The top strategy to get activity fast is sign up for a totally free "get followers" service. You'll find some excellent web sites out there but beware that you'll find also many pay solutions on the market that try and lure you with a free of charge demo period. To locate a genuinely free site, take a look at howtogetlikes.com which is a totally free page that rates and will direct you to the best free of charge websites that enable you to acquire Twitter followers. Howtogetlikes.com also lists best free of charge Internet sites to find Facebook likes, YouTube subscribers and other social media activity generation.
Tip 2
Follow Twitter's official blog, which is constantly updated with new tools and resources. You can find the latest there on resources to make the most of Twitter. For example, the company will be launching a small business advertising option in 2012 in the U.S. that will add a new way for small businesses to get into advertising with Twitter.
Tip 3
Use a URL shortener like the free tools at TinyURL.com, bitly.com or another to shorten your link and not take up all your characters. It's hard enough to write a well-crafted message in 140 characters as is. Don't make it harder by taking up vital space with your URL. You should also be including a URL in almost every tweet to lead your followers to taking some kind of action.
Tip 4
Make sure your Twitter account profile is complete and designed as a marketing piece on its own. It should contain an image, your website URL, and short but detailed enough information about your company, product or service. Many people click on profiles and some will click through to your website if you've sold them on a reason to visit you.
Tip 5
Assign the activity of managing your social media marketing to one individual within your company. It is best to make your "Social Media Manager" a key part of your staff. They should come up with social media tactics based around all actions your company takes, whether it be introducing new products or what have you. Ensure they develop a consistent flow of social media communication , including frequent tweeting, to create your social media approach function. Note that not communicating enough or, perhaps worse, an excessive amount of can render your campaign ineffective.
About the Author:
James Duncan is Editor at openthebusiness.com. For more tips on social media, marketing strategy and business subscribe to the free bi-weekly e-letter "BizTools Update" at openthebusiness.com. Act now and instantly get a free 33-page e-book on Twitter marketing techniques just for signing up.
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