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By Mace Usher
Social media alters on a regular basis and it may be tough for small establishments to keep up. Got a Facebook page? Check. Your twitter feed is frequently kept up to date? Check. Well here's another thing to keep you active - Pinterest.
The problem with technologies changing so dramatically is that you tend not to always understand what horse to back. You may have invested your hard earned cash getting your Myspace site custom-designed, only to discover all your buyers have shifted onto Facebook. So when you hear about a fresh social networking experience, you're right to stop and ask yourself, ought I be bothering with this? So, should you be bothering to get into Pinterest?
Pinterest (rhymes with interest) is an internet virtual pinboard. Items that you stick on your pinboard or refrigerator at home, you are able to stick on Pinterest. I'm not speaking about a piece of paper saying 'Buy Milk' - more interesting things. If you are getting married and found an idea for bouquets you might stick that up, or if perhaps you're a fashionista, you can use Pinterest to share a high-heeled shoe you love.
Whenever people 'pin' these photos onto Pinterest, other users can comment. So after you stick up the floral design which you believe would make your eyes look beautiful, your bridesmaids can provide their suggestions, and suggest other possibilities.
Preferably, consumers link through their pin back to the original source, so high heeled shoe ought to connect to the manufacturer's site, or the clothing blog you discovered it on, but not everybody does this.
Accounts on Pinterest can be public or private, and individuals may follow other people's boards. Everything seems nice, is intuitive to navigate round, and is full of cool individuals publishing things other cool individuals have created. But should you bother with it?
The first thing you'll notice when you go to Pinterest.com is that it looks attractive. The home page has photos of eye-catching cuisine, clothes, architecture and everything that's pleasing to the eye. It's really a very visual social network website, which should give you an idea of what kinds of business will benefit from a presence on Pinterest.
Visually eye-catching items works well on Pinterest. If you are in a creative industry, it will be worth investigating marketing your wares within the site. Definitely anyone that delivers a product or service for the wedding sector should look into it - girls trying to plan their perfect day seem to be big consumers of the website in its early days. The leading members of Pinterest currently are women aged 25-44.
If you offer for sale through eBay or Etsy then you definately should be considering what Pinterest could do for you. In actual fact Etsy recently added a 'Pin It' option in their item listings, to allow users to conveniently share their items via the social network.
If however you are an accountant, attorney or other skilled professional that is offering a technical service, you probably won't uncover much of interest to you professionally. Concentrate instead on working on your LinkedIn page.
If you think maybe Pinterest might be interesting to you, then the next question is how might you use it to PR what you are promoting? Pinterest is a social network, thus instead of directly marketing your merchandise, the focus needs to be on encouraging individuals to share your items. Direct promoting of your products isn't going to go down well and isn't going to help your brand.
For anyone who is trying to sell craft goods or fashion, it will be relatively simple. Inspire your clients to pin your goods via your mailing list or Facebook account, and think of including follow and 'Pin It' buttons to your listings next to your other social networking buttons. This can be accomplished by following the information on the Pinterest website.
Some other companies will need to be a little bit more ingenious about marketing their merchandise. Should you manage a cafe or catering company you could share one of your recipes on Pinterest. Make sure you have a nice, alluring picture of the dish, share the recipe on your own site and add a Pin It button. Hopefully users will pin the photo on the site and users may click right through to your website.
Remember - the key to thriving on Pinterest, as well as making it onto the high traffic home-page, is to always have enticing images. Be sure that your photographs are top notch and you will prosper.
One possible problem for you is that you are unable to freely become a member of Pinterest at the time of creating this article - it isn't open to the public. The easiest method of getting on it is to ask a buddy who is on the site to send you an invitation. If not you should ask for an invitation from Pinterest and wait around patiently by the computer.
To sum up, creative people have to take a look at Pinterest. Ask for an invite today and have a play around and find out if it will work for your firm. It is definitely going to grow in popularity within the coming months, hence by getting on Pinterest nice and early you are going to with a little luck be able to steal a march on your competition and establish a profile on the site.
About the Author:
About the writer: Mace Usher blogs about public relations and the media. He writes about how to PR your company, and ways you can do your own PR.
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