What Are the Benefits of Event Sponsorship?

To contact us Click HERE
By Jeremy Porter

Sainsbury's could not have produced a greater PR campaign if they'd gone out and recruited the most effective PR firm in the land. The energy of social media has as soon as once again proved that even the little man on the street - or in this case, a tiny 3 year old girl, can have their say and be heard.

The story began when Lily sent an adorable letter to Sainsbury's HQ in London asking why their 'Tiger' bread was referred to as that when it in truth looked additional like the colours and patterns of a giraffe.

The reply from the customer service manager was brilliant: caring and amusing and above all heart meltingly sweet, with the ideal bit, for me at least, when he signed off with his name and then his age (as Lily had performed on her letter, as 3 year olds like to do.) Lily's mum posted a picture of the letter that Lily sent to Sainsbury's and Sainsbury's reply on her blog page, and that's when items got fascinating: it was shared across the social networks and became a bit of a sensation.

Sainsbury's undoubtedly recognised a amazing chance here and decided to go ahead and rename the bread item in question and consequently garnered a entire load of coverage on it, and further mentions as tweeters and facebookers began sharing the news story link. And then, showing their social media prowess, Sainsbury's then tweeted about the transform and asked followers if they would be going to their nearest shop to invest in some, and to RT if they were.

By recognising the opportunity to maximise the feel great element of the letter, Sainsbury's managed to present their brand as family orientated, caring and above all responsive to consumer feedback. Becoming on the ball with social media trends and monitoring their brand across the social web-sites, meant that Sainsbury's were able to quickly leap on the opportunity and take it to the subsequent level. Social media is a lot about saying the correct thing at the proper time which then gets you noticed.




About the Author:

Browse our full in depth blu cigs reviews by individuals which can be exploring for your best electronic cigarette reviews.